Who are we? And how did it all start?
Originally an optician, Jacques Durand evolved in eyewear production and distribution and crossed paths with Alain Mikli in 1978, since it’s beginning, when they were only 4 people.
He had different roles in this Company, in charge of products, communication and sales.
An important date was Silmo 1995, when Jacques Durand became product manager for Starck Eyes. Working with these two men, Alain Mikli and Philippe Starck, was for him a great experience.
In 2002, Jacques decided it was time to fly on his own and created JDL (Jacques Durand Lunetier) a company offering services to various brands that wanted to develop an eyewear collection. His most exciting project was definitively the Buggati eyewear collection says Jacques, where he could mix both passions: fine cars and fine eyewear.
Today, with the financial support of Italian investors, he’s decided to concentrate his experience, passion and energy on developing a new approach to the conception of eyewear. The company JDL restructured itself and became JDO standing for Jacques Durand Occhiali, moved its Offices in Italy to develop and distribute the following brands: Jacques Durand and Veronika Wildgruber
Where does it all come from?
Our values can be seen in the quality of our materials and production. All our glasses are made in Italy and France only. We keep all our manufacturing in Europe as we believe in its superior quality and reliability.
We intend to emphasize the products’ authenticity: most companies can easily manufacture glasses anywhere in the world. Most of them are keeping the country of manufacture secret. The authenticity of JDO’s glasses lies in the information, such as products traceability, that is given to the consumer. Each production stage is detailed on our MANUFACTURING card that is joined to each frame. It lists the various manufacturers and craftsmen involved in the making of our products. The name, geographic location, as well as the nature of the services provided is therefor transparent and traceable.
The consumer and the optician can thus become aware of all the production stages involved in the making of his/her glasses. In turn, opticians may also benefit from this new communication tool in order to enhance the status of their own profession, as well as those of manufacturers, with whom they feel they develop special professional relationships.
At the same time, the glasses’ owner will promote the initiative of all companies involved in the manufacturing process.