Classic is reminiscent of the past, and yet it is timeless, it does not change as the years go past. The present is judged against the past, against what came before. And references become essential…

Classic is being true to yourself. It means being honest with what you value. At Jacques Durand we are committed to excellence, and craftsmanship is the way we want to achieve it….
Jacques Durand campaign by photographer Yusuke Kusaba takes us to Asakusa-bashi district in old town Tokyo, where the craftsman impulse and nostalgic charm animate the historic district of Asakusa-bashi…

Today our collection evolves with the same renewed approach to eyewear design that led to the creation of Jacques Durand…