PLUS is +

Craftsmanship preserves heritage, creating a sense of wonder through everyday gestures.


PLUS is + is the search for craftsmanship in every detail. PLUS is + handcrafted frames are carved from a 8 mm thick acetate plaque. Thickness is preserved throughout the process to achieve the most solid design. The concept behind PLUS is + is simple: a quiet celebration of our artisans: their knowledge, their gestures, their time. It reflects what we choose to value, and what we choose to preserve. The result is a collection of handcrafted frames that hold the essence of Atelier Jacques Durand.

Beauty emanates when skilled artisans pour their expertise into their creations.
