Jacques Durand with Caroline Bugatti in a Bugatti Type 35. Photo by Philippe Guyot
Our roots go back to creator Jacques Durand and his eclectic story. Originally an optician, Jacques Durand evolved into a leading eyewear designer. His broad experience, built up alongside Alain Mikli at the outset of his career, was further developed working closely with Philippe Starck at Starck Eyes, and later as project manager for various eyewear brands among which Bugatti eyewear.
Creator Jacques Durand ventured out on his own to expand his search of a renewed approach to eyewear design, devoting his talent and energies to a new eyewear concept. It was 2010 and Jacques Durand was launched.
Inspired by contemporary art, architecture and automotive design, Jacques Durand conceives pure and distinctive shapes with clear and defined outlines. The design process originates from the intention of pushing the limits of classicism. Light and matter are the design playing field — flat frame fronts and clear-cut edges enhance the outline of the shapes.
Our fascination with pure forms and design quality results in a collection focused on quality and comfort. We are committed to excellence, and craftsmanship is the way we want to achieve it. Jacques Durand atelier is the heart of the project. Our spirit of creative craftsmanship animates our work and finds fulfillment in the synergy of goldsmithing crafts and the heritage of eyewear manufacturing know-how.
All Jacques Durand frames are produced in our Italian facilities, being respectful of environment and communities. We source the finest materials and transform them into unique objects, sparing no efforts in the design and manufacturing process. We are transparent about where we source materials from.
Jacques Durand craftsman approach results in timeless frames, constructed to resist. Something extremely simple, yet so unique.