Jacques Durand with Caroline Bugatti in a Bugatti Type 35. Photo by Philippe Guyot
Our heritage
What makes Jacques Durand truly unique is its timeless coherence.
Founded by French designer and optician Jacques Durand, the house was shaped by a life devoted to eyewear—patiently, precisely.
From early collaborations to an independent vision, he pursued an idea of design reduced to its essence. “Classic” is the driving force of the design research: pure drawing, uninterrupted lines, no decorative excess—just essential form.
Our legacy
Today, that vision continues—refined. Lines that hold, volumes that endure, objects that speak quietly but with certainty. Rediscovering the value of a quiet, yet powerful, presence.
“Courage lies not in excess, but in the resolve of a single, deliberate line.”
Under the creative direction of Emma Concato, the collection evolves with a steady hand. Her approach is intuitive and material-driven, rooted in a deep respect for craft. Forms are studied, distilled, and resolved with care. Nothing is added without reason; nothing remains without purpose.
Our craft
This vision comes to life through the artisanal excellence that defines Jacques Durand. Crafted from cellulose acetate — a noble and enduring material — each frame is crafted with precision in Vicenza, where expert hands shape every piece with dedication. Here, time is part of the process: the manifesto of a design that celebrates the beauty of measured thought and the value of doing things well.
“The art of simplicity over complicated construction.‘Timeless’ is to be and not to appear. Let’s cultivate the desire to escape the ephemeral.”
