TODAY

Today our collection evolves with the same renewed approach to eyewear design that led to the creation of Jacques Durand. Light and matter are the design playing field — flat frame fronts and clearly-defined edges enhance the outline of the shapes. Occasionally new concepts complement the collection, expanding the boundaries of technical and aesthetic possibilities.

Iconic shapes are redesigned, and geometric volumes are reinterpreted through the eyes and the know-how of creator Jacques Durand, with the aim of pushing classicism to the limit. Discover the TODAY campaign, unfolding the potential of the design process. The finest materials are transformed into unique objects that carry value over time. 

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